ChaCha Social Networking Service Goes Mobile

Question-and-answer service ChaCha has extended the social networking offshoot it launched in March to mobile devices. ChaCha.me lets anyone, including brands and celebrities, set up profile pages to answer questions directly from fans and others.

People can now ask and answer questions from mobile devices via SMS text message and see activity posted to their ChaCha.me page and on other social networks like Facebook. Among other steps expanding the service, bloggers and Web site owners can get live Q&A feeds posted automatically to their own Web site or blog via a simple widget that tied to their ChaCha.me profile.

People can now also post an unlimited number of photos to their profile page, personalize their page, and enjoy a new "network view" that shows recent activities of everyone they are following. In addition to Facebook, ChaCha.me also offers integration with Twitter, Tumblr, Wordpress, and Blogger.

Other features in the works for ChaCha.me include the ability to search all other users by demographic criteria such as location, gender and age. The idea is to make it easier for people connect to others in the same area or of the same age group. And a new "What are you doing now?" feature will enable users to ask and find out what others are up to at any given moment. (So that's where Twitter's discarded "What are you doing?" question ended up.)

To get things going on ChaCha.me at launch, ChaCha brought on 2010 Grammy award winner David Guetta as one of the initial celebrities using the service to answer questions. Others personalities now on board include Miley Cyrus and New Orleans Saints running back Reggie Bush. Marketers using the ChaCha's social offering so far include Revolution Eyes, tanning center Bronze Bay and hair salon Gentspa.

The service hasn't yet attracted some of the larger brands that advertise on ChaCha including Paramount, AT&T, Palm, Johnson & Johnson and Coca-Cola.

In the first month since ChaCha.me went live, the site has drawn 350,000 unique visitors who have spent an average of four minutes per visit, according to the company.

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