• by Joe Mandese  @mp_joemandese, June 16, 2010

That's right, Digitas global media chief Carl Fremont actually thinks the recession was a good thing for Madison Avenue.

"I actually think the recession did a lot of good for our industry, believe it or not," he said during OMMA Publish this morning.

Fremont said the main good that came out of the recession is that it focused marketers' attention on the need for "accountability."

"Marketers didn't care as much about television as a primary channel. That you had to reach a consumer in a specific channel," he said, adding that now, it's all about, "Where can we best reach them and impact them."

"It is screen agnostic," Fremont said.

Digitas' Fremont