• by Mark Walsh  @markfwal, July 13, 2010

Former Mindshare executive Kevin Lilly has joined Starcom as mobile director, leading the agency's activities and investment in the emerging ad sector. Lilly, who was previously a managing director at Mindshare, handling accounts for clients including BP and Motorola, will report to Kelly Twohig, executive vice president/managing director of Starcom's digital practice.

"At a time when marketers are looking to understand the behaviors and motivations behind the growing mobile consumer population, we're excited to have Kevin at the helm of mobile for Starcom," said Starcom CEO Lisa Donohue, in a statement.

Lilly replaces Brandon Starkoff as mobile director at Starcom. Starkoff, who had assumed that role in 2008, will continue to "apply his expertise to the agency's RIM/BlackBerry business" as a senior v.p and global director, according a Starcom spokesperson.