• by Karlene Lukovitz  @KLmarketdaily, July 13, 2010

Their comments/insights in the 2010 financial performance report from GMA and PwC reveal awareness of how critical these are to brand and overall success, as well as practical insights about keys to keys to effective approaches and investment levels/ROI measurement.

They also recognize that sitting on the sidelines is riskier than occasional messaging fumbles, and staying in this fast-changing game is critical. "It's going to be radically different five years from now than it is today, which is radically different from what it was five years ago," observed a Diamond Foods senior exec.