Commentary

OMMA Ad Nets: You're Confusing Me

Clix Marketing founder David Szetela led an OMMA Ad Nets panel "Simplify the Stack: Fighting the New Cost and Complexity of Media Buying." Some of those complexities reside in disparate data silos, tough to keep staff for more than 24 months, and service and technology providers keep adding "black boxes" that confuse clients more. Very few have a data warehouse. They haven't been making the investments in data.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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