Commentary

Shakedown In Ad Town?

Ad networks need 100 million unique viewers to make an impact, says Eric Franchi, senior vice president of development at Undertown Networks. I think there's a shakedown going on right now," he says. "We'll look back and say it's 2010 when it started."
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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