Inside The Mind Of Josh Chasin (Toilet Paper, Banner Ads)
Actually, Chasin just cited two quotes that have stuck in his mind all these years, and have influenced how he thinks about measurement.
The first one was from a P&G "media executive, circa a 1990 TV symposium: "I don't care about targeting," she said. "Everyone uses toilet paper."
The other was from one of Chasin's pals at Chiat/Day circa 1996: "A banner ad is like, if I saw a billboard on the 605 telling me, 'to see a Saab ad, get off at the next exit.'"
comScore's Chasin (left), pondering a future quote monger.