Amid the current debate about the death of the Web lay a perhaps more pertinent matter: the rise of the app. The Web may or may not be dead, but "the App" is very much alive. Whether these apps reside in phones, tablets, laptops or desktops, they are ushering in a new age. Of that there is little doubt.
And this is why MediaPost has launched its first-ever Appy Awards, to celebrate and recognize the creativity and diversity of apps across a multitude of categories.
The awards ceremony will be held on Wednesday evening, October 27, 2010 in Los Angeles, Calif., following OMMA Mobile LA.