• Detroit Free Press, Friday, October 1, 2010 8:04 AM

Ford's new tagline for Lincoln is "Smarter than Luxury." A new TV campaign starring John Slattery, who plays Roger Sterling in the TV series "Mad Men," features the latest Lincoln vehicles, the 2011 Lincoln MKX crossover and the 2011 MKZ Hybrid sedan, Brent Snavely reports. It debuts Saturday during the Ryder Cup golf tournament.

"This campaign shows that Lincoln offers a heightened sense of style, craftsmanship and technology and we're showing that off in a new way for this brand," says Matt VanDyke, Ford's director of U.S. marketing communications.

The automaker plans to unveil seven new or redesigned Lincoln vehicles -- its only remaining luxury nameplate -- over the next four years. "We're going to challenge people's perceptions of luxury and show that we deliver more technology and luxury for an unexpected amount of content for the price," VanDyke claims.

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