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Just In Time For The Holidays: New Snuggie's Video, Patterns

  • Brandweek, Friday, November 12, 2010 11:04 AM
Todd Wasserman reports that Snuggie, the blanket with sleeves that everyone loves to poke fun at, is back and is poking fun at itself.

"Our fans are expecting this type of fun," says Anne Flynn, vp-marketing for Allstar Products Group. She tells Wasserman she would not be surprised to see a Kwanzaa parody or two pop up on YouTube.

Among new products available to "hipsters" and, presumably, others: Snuggies in camouflage, skull and crossbones and peace sign patterns.

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