• by Tanya Gazdik , November 16, 2010

To continue building broad consumer awareness of the HomeAway brand, the online vacation rental company is returning to the Super Bowl for a second time.

The Austin, Texas-based company will break a national ad campaign during the FOX broadcast of Super Bowl XLV on Feb. 6.

"This year's Super Bowl spot was a big success, resulting in a significant increase in incremental page views and unique visitors to HomeAway.com," says Brian Sharples, founder and chief executive officer of HomeAway.  "For next year, we have another ambitious campaign that will highlight the benefits of vacation rentals over hotels."

Austin, Texas-based ad agency Vendor, Inc. developed and produced the ads and related online marketing assets designed to communicate the message, "Why Hotel when you can HomeAway?"