• by Wayne Friedman , Staff Writer, December 6, 2010

"On-the-Street" research from Jeff Ginsberg, chief eMail officer, The eMail Guide and Morgan Stewart, chief executive officer of Trendline Interactive, found out some interesting opinions.

Here are some viewpoints:

-- "Facebook is getting to be a lot of spam." What about all the marketing on Facebook? "It kind of sucks."

-- "It's a little too intrusive for my taste."

-- "It's getting boring." Do you follow brands on Facebook? "No."

-- Advertising on social media areas: "I don't think it's necessarily a bad thing."

-- "My Space is a little bit more free. And twitter."

-- "I love that people can follow what I'm doing."

Stewart warns about too rushing into social media efforts -- that maybe the industry is latching onto social tools, overall, rather than finding out what specific ones consumers are using.