• by Wayne Friedman , Staff Writer, December 7, 2010

Microsoft Corp. recently started sending a series of welcoming emails for its new version of Microsoft Office, says Diana Lawson, senior product manager of Microsoft, during Email Insider Summit. All this for recent purchasers of the product.

Lawson says this included a message from the vp of Microsoft Office and one from the director of relationship marketing.

For the beta version of the product -- before the product actually launched -- the effort was to do more. "We wanted influence customers product satisfaction... It was a great way to test the email program and do a pre-launch before the marketing."