Half Of Smartphone Users Mobile Shopping (Or Plan To)

Nearly  half of U.S. smartphone owners say they already use, or plan to soon start using, their devices for shopping, according to a new survey by ABI Research. More than half (53%) said they intended to use their smartphones for banking, while 17% of regular phone users plan to use mobile banking services. "These findings are part of a larger picture which quantifies smartphone users' consistently higher use of a wide range of activities and features, from mobile browsing through multimedia to navigation," according to primary research director Janet Wise. The results were based on a survey of 2,000 consumer technology users.

A separated study by Luth Research, Lightspeed Research and the Mobile Marketing Association in October found 59% of mobile consumers planned to user their phones for holiday shopping and celebration planning.

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