Kellog's Special K has launched an app for the iPhone and Android phones extending the brand's weight-management, "Special K Challenge" platform to mobile devices. Created with ad agency Leo Burnett
and U.S. mobile media agency MediaMob, the new myPlan app allows users to track their weight loss goals on the go. The free app is available in the iTunes App Store and Android Market and will be
promoted through localized events, social media, online, search and mobile channels. Read more
here.
