Recalling comments yesterday that the Facebook "Like" button is vanilla and boring, Kerner noted that "the whole thing is just getting started," pointing to examples like Google's new "Google
Boutiques" offering. Google Boutiques, a fashion site targeting women, allows users to say not only whether they "Love" or "Hate" a look or item of clothing, but also allows them to rate the look
through a number of qualitative categories, including things like "color," "cut," "accessories," and so on. So we are indeed getting big increases in specificity in ratings, which should (hopefully)
have some positive effects on search functionality too.
