Within the Xbox experience Lexus will have its own destination and in that destination are episodes of a Lexus-produced program called "Darkcasting," in which actress and comedian Whitney Cummings interviews -- from within the CT 200h -- influencers from such areas as art, music, fashion, the culinary world and technology.
Microsoft is giving gamers who play Halo:Reach during the night Microsoft Points good for games, movies, music downloads and merchandise. To get the points Gamers have to download the Lexus All-Nighter Gamer Picture and play “Halo: Reach.” The longer they play “Halo: Reach,” the greater their odds of winning. “We’re looking to stimulate conversation with a new customer for Lexus, for whom gaming is highly engaging and very social,” said Dave Nordstrom, Lexus VP marketing. “This partnership allows us to be a part of the Xbox community for the first time and give a little something back to gamers just for doing what they do best.” The company has also been promoting the car with an ironic "Darker Side of Green” campaign that has included celebrity-packed debates between global warming sirens and skeptics, and social media and emerging technology programs.