The American Egg Board today will break a new national online and TV campaign promoting consumption of the other white dairy product. The effort, which uses the theme, "You Do Everything," is intended
to get Americans to think about eating eggs as part of their daily breakfast routines. Created by the New York offices of WPP's Grey unit, the ads take a humorous look at what parents will do to help
their kids succeed in life. In one of the ads, a dad dons a wig and plays the role of a princess while helping his son rehears lines for a school play. In another, a dad uses a $20 bill to quiz his
daughter about fractions. The campaign breaks online on MSN.com, BHG.com, WeightWatchers.com and Hulu.com, and with TV spots on "Good Morning America," "Rachel Ray Show," and the Food Network.
Since when are eggs a dairy product? They are a poultry product.