Commentary

Ferrari Goes Mobile, Literally

And when we say luxury, we do mean luxury. According to Google's Jason Spero, eBay currently is selling "three or four Ferraris every month via a mobile phone."

Now that's mobile commerce.

Spero used that example to illustrate that mobile commerce isn't just people ordering "$5 items."

He said he had a number of other high-end purchase data stats, but that he could not disclose them. But he alluded to one, saying that Google has "enabled a click-to-call from a mobile search grid for satellite TV," which allows mobile users to order subscription TV services directly from their phones.

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