While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Advertising for TV station Web sites grew 14% to $1.4 billion in 2010, according to a Borrell Associates report commissioned by the Television Bureau of Advertising.
The report finds that
online revenues now represent 6% of the gross revenues of the average local broadcast TV station, up from 3.5% three years ago.
The report projects that TV stations will see their online ad
sales grow 17% in 2011.