- Brandweek, Wednesday, February 23, 2011 9:45 AM
Coca-Cola hit the streets of Rio De Janeiro in a converted delivery truck, giving away everything from bottles of Coke to surfboards. The effort, via Definition 6, uses a "Where will happiness strike
next?" theme. It has only done two of these stunts in two years. So one's chances of being struck by lightning are probably better.
Read the whole story at Brandweek »
