Dell has hired three ad firms to support its global AOR Young & Rubicam. While Y&R continues to shepherd the global brand and Dell's enterprise business, the new agencies will support Dell's public
and government sales, small and medium businesses, and consumer efforts. The agencies are, respectively, Minneapolis-based Barrie D'Rosario Murphy; Arnold Worldwide in Boston; and Montreal-based Sid
Lee.
Read the whole story at Austin American-Statesman »