That was the question that MPG Televisual chief Mitch Oscar asked during the opening panel at OMMA Global in San Francisco.
Oscar, citing his own teenage son's Xbox-based video streaming behavior noted that he is a lot like other young viewers who are watching long-form content without ads.
Of course, we all think of ad-supported television as an implicit "contract with the consumer," but Oscar suggested it's actually far more fundamental than that.
"I think the Tea Party supports advertising," Oscar quipped. "It's a constitutional right."