• by Joe Mandese  @mp_joemandese, March 1, 2011

How do I know that? Because Madison Avenue's first person with that title – former Adweek ad critic, and new Goodby, Silverstein & Partners COPC, just told attendees at OMMA Global that that's what one of the digerati at the conference just told us.

Actually, she said, "That's a very 3.0 title."

Another surprising thing about the title, Lippert said, is that she's the one who has gotten it at GS&P.

"I just savaged [GS&P's] Chevrolet ads," Lippert confided, adding, "It was unbelievable that Jeff Goodby called me and we worked out a deal."

Something else that's unbelievable is that Lippert is about to moderate a MediaPost event – something that would not have been possible while she was still at Adweek.