After a down year in 2009, U.S. online ad spending rebounded strongly in 2010, growing 15% to $26 billion, according to full-year data released Wednesday by the Interactive Advertising Bureau
and PricewaterhouseCoopers. Online ad revenue in the fourth quarter hit a record $7.4 billion, up from $6.4 billion in the prior quarter. The IAB for the first time also issued an annual figure for
mobile ad spending, estimated at $550 million to $650 million in 2010. See the full report
here.
