NASCAR is changing things at its marketing, media and communications departments. The stock car racing marketing arm has formed NASCAR Innovation Group, which will focus on new technology. It will be
led by Paul Brooks, president of NASCAR Media Group. NASCAR has also consolidated its intellectual property group under recently promoted sales chief Jim O'Connell. The group will oversee assets
bearing NASCAR's trademark, including aftermarket parts, and licensing and partnerships.
NASCAR has also hired media veteran Steve Herbst as VP of broadcasting and global media
strategy under the NASCAR Media Group. Jon Schwartz is coming to NASCAR from Visa to direct business communications within NASCAR's Integrated Marketing Communications Department.
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