Coke Zero's agency, Crispin Porter and Bogusky, now handles Vitaminwater as well. The new campaign, "You're Up" is good for the agency's bottom line, since it lost Burger King this year. The news
could mean Vitaminwater is in a spending way, as the brand only spent $39 million last year, versus $55 million in 2008, and $50 million in 2009.
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