- Promo, Friday, May 6, 2011 9:15 AM
Frito-Lay got 1.5 million "likes" in the space of 24 hours from a Facebook promotion it ran last month, a Guinness World Record. So the company is thanking its fans by offering them a digital coupon
for a free $4 bag of chips. It all began with a five-day live event in New York's Times Square involving a recreation of the company's flavor development kitchen.
Read the whole story at Promo »
