• AdRants, Wednesday, May 11, 2011 9:46 AM

A new TV campaign for Breckenridge Brewery of Colorado makes fun of ad claims by major brands. The four 15-second ads feature the voice of Breckenridge brewmaster and general manager Todd Usry and head brewer Bob Harrington. They tout the brand's Summerbright Ale and Avalanche Ale with humorous lines that make fun of the way major brands tout new ways of packaging their products. One says "Cold is not a flavor"; another says Avalanche Ale has "gravity activated pouring," which means, "When you tip it, beer goes straight into your mouth. When you tip it back, the beer stops flowing."

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