• Adweek, Thursday, June 2, 2011 3 PM

It's not like anyone saw that Chrysler Super Bowl ad with Eminem, his music and the Detroit skyline, right? Eight Mile Style LLC, publisher of Enimen's copyrights, filed a lawsuit against Audi AG, claiming a European ad for the 2012 Audi A6 Avant used the rapper's hit "Lose Yourself" without authorization.

According to Adweek, "Eight Mile Style's lawsuit, filed this week in Hamburg Regional Court in Germany, only addresses the unauthorized use of the music and does not include possible claims by Chrysler that Audi may have copied the Chrysler 200 campaign." Watch the two ads back-to-back. It's hard not to see tremendous similarities.

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