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WoM Is Key To App Discovery

When it comes to app discovery, word-of-mouth is the key factor. Recommendations from friends, user reviews, browsing iTunes and seeing a friend or someone else using an app or also ways people find new apps. Those are among findings from a study on app use presented Tuesday at the OMMA Mobile conference by Colleen Fahey Rush, EVP/CRO, at MTV Networks. So what role does that leave for marketing. Putting aside big promotional campaigns, Rush said still companies can use their Web properties and social media presence to try to drive buzz around apps. So mobile + social = generation of word of mouth for apps. Oh, and also make a compelling app that get strong user reviews and consumer response in the first place.
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Mark Walsh can be reached at walsh@mediapost.com

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