Sources say Kraft Foods Inc., has put its Triscuit creative account into review. Incumbent Euro RSCG, New York, is not expected to defend. The agency said it will continue as the digital and social
media agency of record for the brand, but directed further questions to Kraft. The agency has had the account since 2007 when it also won the Ritz and Toasted Chips accounts. Other agencies on the
Kraft roster include Dentsu's McGarryBowen, Interpublic Group of Cos.' DraftFCB, WPP's Ogilvy & Mather and MDC Partners' CP&B.
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