The shift to a common look among juice brands like Minute Maid in the U.S. and Cappy in Germany is letting Coca-Cola share resources in things like shopper marketing and advertising, a must given the
company's 1,100 products across 100 brands. Iain McLaughlin, general manager of Coca-Cola's Global Juice Center, said the program is on track. "Given the value of those assets, we're very careful to
make sure we understand what we're doing as we transition," he said.
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