• Advertising Age, Friday, July 15, 2011 10 AM

Sunny Delight Beverages Co. is moving into digital advertising after years of TV-focused marketing. The company has named independent agency Exopolis as digital agency of record for Sunny D.

The Cincinnati-based brand is continuing recovery after years of sales declines, partly by cutting calorie count by 43% for its entire product portfolio. "We have really focused on traditional marketing vehicles for some time: It's been TV extensively," said Dave Silver, brand manager for Sunny D. "At this point, it's time for the brand to get into digital. We've done it here and there, but signing Exopolis signals it will be a major effort moving forward." Hometown shops Curiosity360 and Ample also pitched.

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