Mobile ad network Mojiva is the latest company to become a
premium member of the Mobile Marketing Association. The
group's top-tier membership level involves a six-figure commitment by participating companies to help promote the mobile marketing industry. In its new role, Mojiva and the MMA will jointly develop a
mobile sales training program for publishers led by Tony Nethercutt, general manager for Mojiva North America. It will highlight keys aspects of selling mobile marketing, as well as how to effectively
integrate it into an advertiser's media budget.
Mojiva will also be participating as a presenting sponsor at the MMA Mobile CEO & CMO Summit held in the Dominican Republic on July 24 to
26, 2011, as well as in July 2012. Other MMA premium members include Motricity, Alcatel-Lucent, InMobi, Microsoft Advertising, and Millennial Media.
