Through a program it calls Protecting Athletes through Concussion Education, or PACE, the retailer will pay for neurocognitive testing of student athletes in more than 3,300 schools, totaling more
than a million students.
And a new TV spot has a former Pittsburgh Steelers player inside a Dick's store, picking up a helmet and saying, "You wouldn't get on the field without this -- and
you shouldn't get on the field without a baseline concussion test either."
The commercial, which closes with Jerome Bettis saying, "Let's bench concussions with the help of Dick's Sporting
Goods," was produced in-house and is scheduled to be introduced Monday.
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