Commentary

Correction: OMD Launching Mobile Ad Server, Not Ad Net

by Joe Mandese @mp_joemandese, August 15, 2011

Or, ad Emily Litella would have said, "Nevermind." I apparently misheard OMD mobile chief Joao Machado speaking this morning at MediaPost Mobile Insider Summit in Tahoe, and he did not say the Omnicom media shop was close to launching a mobile ad network, but instead is poised to launch its own mobile ad server.

That makes sense given the context of Machado's other remarks, which had to do with the complexity of fragmentation, technology and differing rich media standards in the mobile ad industry.

Or, as an OMD spokeswoman later confirmed for me, "We are looking to launch a vendor-supported white label ad server solution."

1 comment about "Correction: OMD Launching Mobile Ad Server, Not Ad Net".

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