• Wired, Thursday, September 15, 2011 10:15 AM

A woman who was targeted by Toyota in a stalker-themed online advertising stunt will be allowed to sue the company, despite the carmaker's argument that she unknowingly agreed to the whole thing.

Amber Duick sued Toyota in 2009 over its intrusive "Your Other You" campaign, after she began receiving frightening e-mails over a number of days from a strange man. The man, who had her home address, told her he was on the lam from the law and needed to crash at her place for a bit to hide out with his pit bull, Trigger. More hijinks ensued, and later sued Toyota and Saatchi & Saatchi and others for intentional infliction of emotional distress; unfair, unlawful, and deceptive trade practices; and negligent misrepresentation, among other things. She's seeking $10 million in compensatory damages.

A California Appellate judge ruled last month that Toyota had enticed Duick to click on the agreement under false pretenses.

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