• by Joe Mandese  @mp_joemandese, November 1, 2011

KISS frontman, actor and entrepreneur Gene Simmons will keynote the Mobile Marketing Association's MMA Forum Nov. 17 in Los Angeles. The MMA said Simmons and his business partner, Ortsbo President David Lucatch, will "talk to marketers about the need to start speaking in the language of their customers."

Simmons is a partner and spokesman for Ortsbo.com, which calls itself "the world’s leading experiential language platform." Ortsbo enables the real-time translation of digital messages into more than 50 languages.