Around the Net
Luden Emphasizes Taste With Lozenges
- The New York Times, Friday, December 2, 2011 10:37 AM
Luden’s, the brand known for its wild cherry flavor, is renewing efforts to redefine the segment as cold season gets well under way. Street teams are handing out Luden’s at performance halls nationwide. Through January, the street teams will be in New York, including Carnegie Hall, Boston, Chicago and in smaller cities like Pittsburgh and Tulsa, Okla.
It will also hand them out at ski resorts and other places where consumers may be more susceptible to colds.
