Around the Net
Carmakers Who Understand Diversity Markets Will Win
- The Detroit News, Thursday, December 8, 2011 10:41 AM
By 2016, the multicultural consumer segment will contribute $14 billion to the auto industry. The companies that will win the market are those that understand diverse consumers' beliefs, practices, intentions, consumption patterns and spending capabilities. Multicultural Marketing Resources Inc. asked experts in marketing to Hispanic, American Muslim, Asian-American, African-American and LGBT consumers to share market insights that automakers should consider when targeting these groups.
