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Acura Brings Brand Makeover With Cars

Acura, which has struggled to gain luxury credibility, will pull the wraps off three new models at next month’s Detroit Auto Show that will quite literally introduce a new face.

Besides bringing back the NSX supercar, there will also be a new entry-luxury sedan, dubbed ILX, and a prototype 5-passenger SUV that’s a thinly disguised version of the 2013 RDX crossover.

The three models will also jettison the “shield” grille used on today’s Acura models as the maker searches for a more appealing yet equally distinctive design language.  They will also begin the brand’s new push to position itself as the luxury segment’s fuel economy leader.

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Read the whole story at The Detroit Bureau »

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