• by Wayne Friedman , February 22, 2012

There is so much concern over digital date privacy -- what about off-line data privacy?

At the OMMA Data & Behavioral event, the question came up from the audience about too much focus over digital privacy. Joseph Turow, the Robert Lewis Shayon Professor, Annenberg School of Communication, at the University of Pennsylvania agreed.

"Supermarkets collect more data than most companies," he said. "I don't think we should make distinction."