• The Detroit Bureau, Friday, March 9, 2012 10:41 AM

Twenty million people have seen Chrysler’s “Halftime in America” Super Bowl spot online. The video placed second place overall in the annual contest sponsored by YouTube and Ad Blitz. The Jeep brand’s Facebook page has generated more than 2 million friends, more than any other auto brand, company officials boast.

The Chrysler Group is using the Internet and social media to reach both young and high-tech buyers to tout its brands, including the Street and Racing Technology unit, SRT. A new driveSRT.com website recently went live and is being used to show off the vehicles designed and built by the Chrysler Group’s in-house performance division. The driveSRT.com web site guides visitors into the engineering labs, design studios and the factory floors for a closer look at the processes used during the vehicle development process.

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