Around the Net
Tommy Lee Jones Rules Tokyo
- Advertising Age, Monday, March 12, 2012 10:30 AM
Tommy Lee Jones is the man in Japan. He's on vending machines, and in ads for Suntory's Boss coffee where he is an alien who has come to Earth to observe humans. In other ads he's a miner, worker at a hot-springs resort and cameraman's assistant. In one, he's a karaoke-parlor attendant misty-eyed over his favorite chanteuse, and he sings (in Japanese) a bar from one of her songs. Dentsu handles the creative for the campaign.
