• by Mark Walsh  @markfwal, April 3, 2012

After acquiring myYearbook last year, Quepasa Corp. had two prominent brands in the social discovery space. To unify its presence in the marketplace, the company will rebrand as MeetMe, starting with myYearbook in July. Latin-American social platform Quepasa and its affiliated brands will also adopt the new name.

"MeetMe reflects the company's mission -- to build the leading social network for meeting new people -- and underscores what our members across the Americas already expect each time they log in," said John Abbott, CEO of Quepasa Corporation, in a statement Tuesday. The company said it considered 1,000 potential names before going with MeetMe.

For his part, Quepasa COO Geoff Cook said apart from the new name and logo, things would remain the same at myYearbook at the time of the rebrand. Specifically, the U.S.-focused social media property would continue to offer the same ad options to the same audience. But over time the company expects to expand its user base internationally.

Quepasa said last month that the combined revenue of Quepasa and myYearbook, which merged last November, would have been $36.8 million in 2011. The deal also helped push registered users from 27.3 million to 78.1 million last year. Quepasa reported actual 2011 revenue of $11.9 million and a net loss of $12.8 million, largely as a result of  cash used to acquire myYearbook.