• by Joe Mandese  @mp_joemandese, May 16, 2012

That’s the piece of advice Jason Cianchette, General Manger, Liquid Wireless, Publishers Clearing House, just gave OMMA RTB attendees during the “Hand-Held RTB” panel discussion.

“They assume it’s just like the Web,” he said, adding that it’s critical for marketers and agencies to understand the distinctions in terms of a user’s (ie. consumer’s) experience.

“For God’s sake, make a mobile optimized site, before you launch your campaign,” he advised.