Bankers are exploring the sale of CBS Outdoor, "one of the top outdoor advertising companies in the world," writes Wall Street Journal reporters Ryan Dezember, Christopher S. Stewart and
Anupreeta Das. CBS hopes the price tag for the unit would be $6 billion, "but many see $4 billion as a more-realistic price."
No deal is on the table, but CBS execs have been dropping
hints about selling the business at various conferences.
Two potential buyers, rival Clear Channel Outdoor, and French outdoor advertising firm JCDecaux, would both likely face antitrust
challenges to a purchase.