Terkelsen Named CEO MediaVest USA
Brian Terkelsen has been named CEO of New York-based MediaVest USA, effective immediately. Terkelsen will report to Laura Desmond, global CEO of Starcom MediaVest Group, the Publicis Groupe media agency network.
Terkelsen began his SMG career with MediaVest in 2003 to build the agency’s branded content practice which evolved into SMG LiquidThread in 2010. He has served as President of LiquidThread since then, growing it fivefold globally and evolving it into a digitally-led content practice.