Terkelsen Named CEO MediaVest USA
- by Steve McClellan @mp_mcclellan, June 13, 2012
Brian Terkelsen has been named CEO of New York-based MediaVest USA, effective immediately. Terkelsen will report to Laura Desmond, global CEO of Starcom MediaVest Group, the Publicis Groupe media agency network.
Terkelsen succeeds Bill Tucker, who has been appointed President, Global Client Operations, Starcom MediaVest Group, overseeing some of the network’s growing roster of new
multinational clients.
Terkelsen began his SMG career with MediaVest in 2003 to build the agency’s branded content practice which evolved into SMG LiquidThread in 2010. He has served as President of LiquidThread since then, growing it fivefold globally and evolving it into a digitally-led content practice.
Terkelsen began his SMG career with MediaVest in 2003 to build the agency’s branded content practice which evolved into SMG LiquidThread in 2010. He has served as President of LiquidThread since then, growing it fivefold globally and evolving it into a digitally-led content practice.
Terkelsen was also instrumental in
SMG’s BermanBraun content deal that provides the agency with first looks for new sites, formats, and ideas.
