WOMMA Gets Its Own App
Proving once again there’s an app for everything, the Word of Mouth Marketing Association has released its own free app for the iPhone and Android devices. Developed by social media agency Banyan Branch, the WOMMA app includes a weekly newsletter with the latest social media news, a monthly research digest and the All Things WOM blog.
“Our free mobile app is making the rich content that our organization develops and the unique insights that our members share on our blogs easily accessible in a mobile-friendly, digestible format,” said WOMMA President Suzanne Fanning, in a release.
WOMMA’s membership spans more than 360 companies including corporations, agencies, service providers, nonprofits. That includes brands such as Unilever, McDonald’s, Hilton Hotels, Kraft Foods, and Dupont. The trade group said it planned to issue an updated version of the app, with additional content, in the next several months.